Your Basket aim to offer our readers with reliable and unbiased recommendations of products that are of concern. We are a team of journalists, experts working independently dedicated to extensive research and rigorous testing on thousands of categories for products.
Our Process
We are meticulous in our approach to evaluating products:
- It can take weeks or months of research and testing for us to write reviews.
- We do this by combining hands-on experience with interviews from subject matter experts.
- We do this by interpreting customer feedback to understand how the product is used in real life.
- The members of our team are made up of experienced writers who have been practicing journalism and industry professionals with an area of expertise.
Our aim is to recommend high quality items that deliver value for money without unnecessary features. We write about different types of products ranging from everyday necessities to specialized equipment.
Editorial Independence
We function independently in terms of the content we publish. Our recommendations are merely based on testing and our research, not how much it costs to run them or financial incentives. If a product does not meet our standards, we will not recommend it no matter how much we could earn through affiliate earnings.
Transparency and Trust
Our greatest priority as a company is earning reader trust, which we are inviting you to test:
- All guides have the research methodology and testing process explained in them.
- Our reasons for each decision are outlined.
- We seek feedback and keep open conversations with our readers.
This means that our recommendations can be assessed by the public.
Business Model
Affiliate marketing programs may earn us commissions, but we never allow that to influence our recommendations. Our key goal is to always offer the best advice possible to readers and not maximize profits.
We are here to be your go-to resource for product recommendations – this means we will combine rigorous research, expert understanding, and editorial integrity which will enable you to make the right purchasing decisions based on your preferences.